About Us

Marketing Experts in Real Estate Development

Leif Nelson

Founder and Principal

Strategy, momentum, competitive drive and an innate ability to negotiate the unexpected: the strengths Leif developed as a professional ski racer have guided his real estate marketing success for more than two decades. His work in sports-event marketing for multi-national clients furthered his targeting, branding and customer experience expertise. And analytical skills honed while earning his law degree taught him ways to cut through marketplace noise to focus on project profitability. It all comes together in his work today with Crescendo. Leif personally has led marketing and sales campaigns resulting in more than $1.5 billion in revenues. His portfolio includes high-profile projects by many of the leaders in real estate development—Hines, Vail Resorts, Jeld-Wen Development, KSL Resorts, Cressey Development, Intrawest and more. Each project is a customized case study demonstrating Leif’s expertise in leading teams to innovate and perform at their highest levels, often resulting in record-setting sales, award-winning performance and a surge in profits.

OUR APPROACH

Merge “money ball” and marketing analytics

Westin Vancouver

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Brasada Ranch

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Winter Park/Aspen Highland Village

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Westin Whistler

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