Developer: Cressey Development Group
Scenario:Whistler is a world-class, four-season resort 1.5 hours north of Vancouver. As it draws millions of visitors annually, Cressey saw it as the ideal site for one of the world’s finest mountain resort condominium developments. The Westin Whistler hotel would be the slopeside star of a mixed-use development encompassing conference facilities, commercial/retail, restaurants and 417 residential condominiums. At the time, however, the concept of owning a condominium in a hotel was relatively unknown and wholly unproven.
Solution:Old tactics simply would not work on this new terrain. Knowing our team’s innovative thinking from the Westin Grand success, Cressey invited us to work magic a second time. We branded the new product as HSO—Hotel Strata Ownership—and marketed the project internationally. Value was added through an owners’ Mountain Club with concierge service, exclusive facilities and resort privileges. The Never Before, Never Again positioning spoke to the truly unique nature of the offering. A multi-tiered release strategy synchronized inventory with demand.